SEO Features
Velocity treats SEO as a built-in system, not an afterthought — heading structure, structured data and page speed are handled by the theme so you don't need an app to fix them.
Merchant-controlled heading tags
Every section heading has a Heading tag (H1–H6) control next to its text field. Slide it and the heading renders as that tag — <h3> instead of <h2>, say — without changing the visual size at all. Tag = meaning for search engines; theme settings = appearance. They're deliberately independent, so you can build a perfect semantic outline without ever compromising the design.
The H1 guarantee
Exactly one H1 on every page, with zero effort — and full override control when you want it. Three tiers, top priority first:
- Your explicit choice wins. Set any section's heading tag to H1 — an About block at the bottom of the homepage, anywhere — and that's the page's H1. The theme's automatic H1 detects it and steps down to H2 by itself.
- Automatic assignment. With no explicit H1, the slideshow's Auto mode gives the H1 to the first slide that has a heading — surviving image-only first slides, slide deletion and reordering.
- The safety net. If nothing on the page provides an H1 at all (an image-only homepage, for instance), Velocity injects a visually-hidden H1 containing your store name — invisible to shoppers, fully visible to search engines and screen readers.
Structured data (JSON-LD)
Rendered server-side on every relevant page — no app, no JavaScript dependency:
| Schema | Where | What it earns |
|---|---|---|
| Organization | Every page | Brand identity + social profiles (sameAs) |
| WebSite + SearchAction | Homepage | Eligibility for the Google sitelinks search box |
| Product (per-variant offers) | Product pages | Price, availability and review-ready rich results |
| BreadcrumbList | Product, collection, page, blog, article, search | Breadcrumb trails in search listings |
Breadcrumbs
A breadcrumb section ships on product and collection templates (removable like any section) — Home → Collection → Product, with the matching BreadcrumbList markup. On product pages it prefers the collection the shopper navigated through.
Art-directed mobile images = mobile speed
Wherever you set a mobile image, Velocity uses true <picture> art direction: the phone downloads only the mobile file, never the desktop one. Smaller transfers, better Largest Contentful Paint — and LCP is a ranking signal.
Hygiene handled for you
- Cart, search results and account pages are
noindex— thin pages stay out of the index. - Canonical URLs, Open Graph and Twitter Card tags on every page.
- Exactly one H1 per template, headings in a sane hierarchy out of the box.
- Per-section asset loading keeps pages light — speed is the SEO feature everything else sits on.